Let’s tell your story.
We help tourism boards, LGUs, brands, and businesses reach engaged Filipino and traveler audiences through honest, locally-rooted storytelling.
“From one province to the entire Philippines, we know how to make local stories resonate.”
Where in the Philippines is the national expansion of Where in Pampanga, a 10-year lifestyle and travel media company that has produced over 1,500 videos, partnered with nearly 1,000 brands and businesses, and built a community of more than 560,000 followers across Facebook, YouTube, TikTok, and Instagram.
Now, that same proven model is reaching all of the Philippines — and we’d love to bring your brand, destination, or organization along for the ride.
The Numbers Behind Our Work
A decade of consistent storytelling has built more than just an audience — it has built attention we can deliver to our partners.
| 520K+ Facebook Followers | 25K+ YouTube Subscribers | 8K+ TikTok Followers | 7.5K+I nstagram Followers |
| 1,500+ Videos & Photo Galleries Produced | 1,000+ Business & Brand Collaborations | 600+ Original Articles Published | 10 yrs Track Record in PH Media |
Plus recognition from universities and business groups, multiple LGU collaborations, and a growing reputation as one of Central Luzon’s most trusted lifestyle media brands.
Why Partner with Us
There are many ways to spend a marketing budget. Here’s what makes Where in the Philippines different from a typical influencer, blog, or content agency:
1. A 10-year proven track record.
Where in Pampanga has spent a decade learning what works in Philippine lifestyle and travel media — which stories resonate, which formats convert, which partnerships deliver real value. We’re not starting from scratch. We’re scaling what already works.
2. In-house video and photo production.
We don’t just publish articles. We produce cinematic videos, vlogs, short-form social content, and original photography — all in-house, all by Filipinos who know how to capture the country at its best. From a single 30-second Reel to a multi-day destination feature, we own the full production pipeline.
3. Combined website and social media reach.
Our partners reach audiences across multiple platforms in a single engagement: long-form articles for SEO and depth, video for storytelling and brand affinity, short-form social for reach and discovery. One partnership, one production team, multiple channels working together.
4. Real editorial standards.
We publish a public Editorial Policy that defines how we choose, verify, and update our content. We tell honest stories — which is exactly why our recommendations carry weight. Partners benefit from our credibility, not in spite of it.
Who We Work With
We collaborate with a wide range of organizations and brands. If you fit any of these categories — or you’re not sure but think there’s a fit — we’d love to hear from you.
| Tourism Boards & DOT Department of Tourism regional and provincial offices, tourism councils, and destination marketing organizations. | Local Government Units City, municipal, and provincial governments looking to spotlight tourism, business, and local culture. | Hotels, Resorts & Stays From boutique inns and homestays to international resort chains. |
| Restaurants & Food Brands Local restaurants, regional cuisine champions, food halls, and food-related brands. | Tour Operators & Activities Tour operators, dive shops, adventure providers, and experience-based businesses. | Travel-Related Brands Luggage, gear, apparel, and lifestyle brands targeting active travelers and explorers. |
| Tech & Lifestyle Brands Telcos, banks, fintech, retail, and consumer brands seeking engaged Filipino audiences. | Real Estate Developers Communities, condominium developments, and lifestyle properties — especially those with destination appeal. | Educational Institutions Universities, training programs, and educational brands looking to reach lifestyle-engaged audiences. |
What We Offer
Our partnership packages are flexible and built around what you actually need. Most engagements combine more than one of the services below — and we’re happy to design custom packages for unique campaigns.
| Sponsored Articles In-depth, locally-rooted written features published on whereinthephilippines.com. SEO-optimized to reach travelers actively researching destinations, products, or services like yours. Single articles or multi-part series. | Branded Video Features Cinematic and vlog-style videos showcasing your destination, property, or product. Published to YouTube, with adaptations for short-form social. Full in-house production: scripting, shooting, editing, color grading. |
| Short-Form Social Content TikTok videos, Instagram Reels, Facebook Reels, and YouTube Shorts — single posts or full campaigns. Built for reach, discovery, and shareability. Ideal for fast-turnaround brand activations. | Event Coverage Photo and video coverage of festivals, openings, launches, conferences, and brand activations. Same-day social posts, plus polished feature articles and videos delivered post-event. |
| Destination & Property Features Full coverage packages combining article, video, photography, and social posts — designed to give partners maximum exposure across all our channels in a single engagement. | Press Trips & Hosted Experiences We visit your destination, property, or experience and produce content based on what we see. Honest, firsthand storytelling — the kind that builds genuine credibility with your future customers. |
| Long-Term Partnerships Brand ambassador deals, multi-month retainers, and ongoing content programs. Best for partners who want consistent presence and a deeper, longer-running collaboration. | Content Licensing License existing photos and videos from our archive of 1,500+ productions for use in your own marketing. A fast, cost-effective way to access high-quality Philippine lifestyle and travel content. |
| Consulting & Strategy Digital strategy and content advisory for tourism organizations, LGUs, and brands looking to strengthen their content presence in the Philippine market. Project-based or retainer. | Custom Packages Have something different in mind? We design custom partnerships for unique campaigns, complex briefs, and ambitious goals. Tell us what you want to achieve — we’ll figure out how to get there. |
Pricing & Timeline
Pricing on Request
Every partnership is different. Pricing depends on scope, deliverables, exclusivity, content rights, timeline, and the level of production involved.
Reach out with your goals and budget range, and we’ll prepare a clear, itemized proposal within a few business days. We work with budgets across the spectrum — from single-asset productions to large multi-channel campaigns.
Turnaround Time
Custom — typically 2 to 4 weeks from kickoff to delivery, depending on scope.
Faster turnaround is possible for short-form social content, single articles, or rush projects. Larger productions (multi-day shoots, multi-part series, full destination campaigns) may take longer. We’ll set clear timelines in the proposal.
Our Audience
Our combined audience across all platforms is predominantly Filipino, with strong engagement from young professionals, families, and travel-curious Filipinos working or studying abroad. Below is a general profile based on our publishing experience to date — we’ll share platform-specific analytics during proposal discussions.
- Geography: Active across Luzon, Visayas, and Mindanao, with strong density in Central Luzon (our home base) and Metro Manila.
- Age skew: Predominantly 25–44, the prime age range for travel, food, and lifestyle decision-making.
- Interests: Domestic travel, food and dining, weekend getaways, road trips, business and lifestyle, family-oriented experiences.
- Behavior: Engaged and reactive — they comment, share, and act on recommendations. Many are repeat readers and viewers across multiple platforms.
- Future: As Where in the Philippines grows, we’re actively expanding to reach foreign tourists planning trips to PH and OFWs/balikbayan audiences planning return visits.
Detailed audience analytics, demographics, and platform-specific insights are available during proposal discussions.
Our Editorial Promise to Partners
Honest content is what makes our recommendations valuable. We retain full editorial control over everything we publish, even on sponsored content. Partners may suggest topics, provide access, or share assets, but they don’t write our articles or veto honest observations.
This is the foundation of why our audience trusts what we publish — and why working with us delivers real attention, not just impressions. Our public Editorial Policy spells this out in detail; we encourage every potential partner to read it before reaching out.
The Partnerships We Decline
To protect our audience and our partners alike, we won’t accept engagements that:
- Require us to guarantee positive reviews regardless of our experience
- Ask us to omit or hide negative findings
- Disguise sponsored content as organic content
- Conflict with our values around responsible tourism, community well-being, or cultural sensitivity
If you’re a partner who values honest storytelling, you’re exactly who we want to work with.
Let’s Build Something Together
Whether you have a clear brief, a rough idea, or just curiosity about whether we’re a fit — we’d love to hear from you. The first conversation is always free, and there’s no pressure to commit.
| Start a Conversation We respond to all partnership inquiries within 24 hours. |
How to Reach Us
Email — whereinthephilippines@gmail.com (preferred for partnership inquiries)
Inquiry Form — Submit your project details through our Contact page form. Mention “Partnership Inquiry” in your message.
Discovery Call — Prefer to talk? Email us with a few times that work and we’ll set up a video call. We typically meet within 3–7 days of the initial inquiry.
Media Kit — Available on request. Email us and we’ll send our latest deck with audience details, case examples, and indicative scopes.
What to Include in Your Inquiry
To help us prepare a useful response, please share:
- Your organization, brand, or destination
- What you’re hoping to promote, launch, or spotlight
- Your goals (awareness, bookings, foot traffic, repositioning, etc.)
- Rough budget range, if you have one
- Timeline or deadline, if any
- Anything else you think we should know
Don’t worry if you don’t have all of these — we’ll figure it out together.
“Where in the Philippines? Let’s go find out — together.”
Thank you for considering Where in the Philippines. We look forward to hearing your story.
Xage Digital Marketing Services · City of San Fernando, Pampanga, Philippines
